While not every destination is affected, many are feeling the impact. For instance, some operators in New Zealand have witnessed an increase in US-based travellers, whereas certain European destinations and domestic travel within several states have seen reductions.

One of our clients relayed that OTA TourRadar informed them of slowed bookings, with lead times extending to at least 150 days.

So, what factors could be contributing to this trend, and what actions can be taken?

Let’s first examine some available data:

Key Trends:

Mixed Signals: While there isn’t a definitive consensus regarding a major slowdown, certain indicators suggest a cooling of travel enthusiasm compared to the ‘revenge travel’ surge of 2023. Essentially, we seem to be returning to pre-2019 levels. The US Travel Association noted growth in travellers visiting the US in 2023, but 2024 began ‘on a softer note.’

Inflation’s Impact: Rising costs of living due to inflation are influencing people’s travel decisions significantly. Travellers are likely becoming more selective about destinations and the frequency of their trips. This trend has been widely reported by Deloitte and Skift. Skift Research, in its newly published 2024 Global Travel Outlook, predicts deceleration in revenue growth for the travel industry.

Increased Interest in Alternative Travel: There appears to be a shift toward more budget-friendly travel options as prices soar in certain parts of the world.

The Airbnb Clampdown Effect: With destinations increasingly clamping down on Airbnb and other private rental properties, there’s been a ripple effect. This crackdown has led to fewer available properties, significantly driving up prices for both rentals and hotel rooms. The situation in Scotland during the Edinburgh Fringe is a prime example, where some acts are withdrawing due to unaffordable accommodation prices.

Conflicts Abroad: Unfortunately, conflicts in Ukraine, Gaza, and the uncertainty in the Middle East are also impacting travel to Europe. Some travellers, albeit inaccurately, perceive the war in Ukraine as a ‘European’ conflict, which makes them apprehensive. Travel to Egypt has also slowed due to the situation in Gaza.

US Election Years: Virtuoso recently analysed its network’s sales data for presidential election years and the preceding years, finding a correlation between election years and slowdowns. On average, US sales increased by 14.3% in the year before an election year, but only by 2.9% during the election year itself. (We’re currently in discussions with OTA platforms to gather more data on this aspect and hope to share findings soon.)

So, rather than a dramatic slowdown, it might be more accurate to say that US outbound travel is perhaps normalising after the surge of 2023. Travellers are taking longer to book travel-related products than they have over the past two years. However, this poses challenges as many operators have structured their businesses around 2022/2023 sales levels, essentially living up to their means. Indicators clearly suggest that this trend may not persist, so it may be time for some operators to reconsider their product offerings and business strategies.

What can you do about it?

Although slow booking may not be down to one single thing mentioned above, what is becoming clear from the many operators I speak with is that they are having to work harder to close the bookings.

Below are some suggestions to think about if you want to try and increase bookings:

1. Diversify Product Offerings: Given the shift towards budget-friendly travel options, consider diversifying your product offerings to cater to different segments of travellers. This could include introducing budget-friendly packages, off-peak season deals, or curated experiences that offer value for money.

2. Flexible Booking Policies: With travellers becoming more cautious and selective, offering flexible booking policies can instil confidence and encourage bookings. Consider flexible cancellation policies, allowing changes to travel dates, and offering refunds or credits for future bookings. It worked well during the pandemic, and will likely work just as well now.

3. Target Niche Markets: Identify niche markets that are less affected by current trends and tailor your marketing efforts towards them. This could include targeting eco-conscious travellers, adventure enthusiasts, or wellness seekers with specialised travel experiences.

Business travel is one part of the sector that is growing. By offering corporate and team building experiences, you can tap into a domestic audience that may have never been an option before. BTN has reported that United Airlines has seen a 14 percent increase in corporate travel so far this year. The US Travel Association also reported that “Business travel will regain 95% of its 2019 level in 2024, up from 89% last year.” However, they also padded that: “Slowing economic growth will hinder domestic business travel’s recovery, with a full comeback in volume not expected until 2026.”

4. Localised Marketing Campaigns: Instead of focusing solely on international travellers, consider targeting domestic travellers within your region or neighbouring states. Create localised marketing campaigns highlighting unique experiences, hidden gems, and lesser-known attractions to attract domestic travellers.

5. Partnerships and Collaborations: Collaborate with other businesses within the travel industry to create joint promotions, packages, or experiences. This could include partnering with local hotels, restaurants, or activity providers to offer bundled packages or exclusive discounts.

6. Double down on Digital Marketing: Invest in digital marketing strategies to reach and engage with potential travellers more effectively. This could include leveraging social media platforms, search engine optimization (SEO), content marketing, and email marketing to showcase your offerings and engage with your audience.

• User-Generated Content Campaigns: Encourage travellers to share their experiences through user-generated content campaigns on social media platforms. Encourage the use of branded hashtags, run contests or giveaways, and feature user-generated content on your website and social media channels to showcase authentic experiences and inspire others to book.
• Influencer Partnerships: Collaborate with travel influencers and content creators to promote your brand and offerings to their engaged audiences. Identify influencers whose audience aligns with your target market and work with them to create sponsored content, reviews, or travel guides that showcase your destination or experiences.
• Search Engine Marketing (SEM): Invest in search engine marketing strategies such as pay-per-click (PPC) advertising to increase visibility and drive traffic to your website. Target relevant keywords related to your destination, activities, or niche markets to ensure your ads appear prominently in search engine results.
• Retargeting Campaigns: Implement retargeting campaigns to re-engage website visitors who have shown interest in your offerings but haven’t yet booked. Use targeted ads across social media platforms and display networks to remind potential travellers of your brand and to encourage them to complete their booking.
• Email Marketing Automation: Utilise email marketing automation to nurture leads, send personalised offers, and provide valuable travel insights and tips. Segment your email list based on traveller preferences, past booking behaviour, or demographic information to deliver relevant content and promotions that resonate with your audience.
• Focus on Search Engine Optimisation: Optimise your website and content for search to capture travellers searching for experiences in specific destinations or regions. This includes optimising meta tags, local keywords, and creating location-specific landing pages to improve visibility in local search results.

7. Enhance Customer Experience: Focus on enhancing the overall customer experience to encourage repeat bookings and positive word-of-mouth referrals. This could involve providing personalised recommendations, excellent customer service, and post-trip follow-ups to gather feedback and address any concerns.

8. Stay Informed and Adapt: Continuously monitor industry trends, consumer preferences, and market dynamics to stay informed and adapt your strategies accordingly. Remain flexible and agile in responding to changes in the market; this will help you stay ahead of the competition.

Final Thoughts

You might count yourself among the fortunate few who haven’t yet felt the impact of the travel slowdown. For those of you operating in the multi-day tour space, you might currently find yourselves bustling with activity. However, it’s worth considering: how many of these bookings originated in 2023? How are 2024 bookings for later in the year or into 2025 compared to previous years?

While there’s no need for alarm bells just yet, it’s essential to acknowledge that the era of “revenge travel” from the past couple of years has come to an end. It’s prudent to prepare and to have a contingency plan in place for the inevitable slowdown that, as the data suggests, is starting to happen to quite a few destinations and niches.

Update 18th July 2024

Recent Observations from the Irish Tourism Sector

After speaking with a client who had a discussion with the Irish tourism board, they have noticed a noticeable downturn in several areas…

Tours and Activities: There has been a decrease of up to 20% in bookings compared to last year

Flight and Hotel Prices: Despite lower prices, the volume of travellers has not matched last year’s levels.

Domestic Tours and Activities: These have seen a significant decline, reflecting a broader hesitation among travellers.

Impact of Major Sporting Events on Travel

This year’s major sporting events, such as the UEFA Euros in Germany and the Olympics in Paris, are significantly influencing travel habits. Many potential travellers are choosing to stay home to watch these events, choosing to delay travel until these events are over or are traveling specifically to these locations, resulting in fewer trips to other destinations.

Update 24th July 2024

Airlines seeing that consumers are ‘cutting back’

Ryan Air recently informed the industry that they are seeing a huge decrease in consumers travelling.

For tour operators, they mentioned a rise in last minute bookings!

“The company said cost-conscious passengers were cutting back while the timing of Easter holidays had also hit earnings.”

“After two years of growth in travel demand, “there’s a bit of pushback.”

“The weak results may suggest that a post-pandemic boom in pricing enjoyed by airlines could be coming to an end, with other carriers having recently warned over falling ticket prices.“

“Performance over the rest of the summer is ‘totally dependent’ on more last-minute bookings and those in August and September in particular.”

“Lufthansa has also pointed to “negative market trends”, while Air France-KLM warned of a financial hit after fewer people than expected booked flights to Paris for the forthcoming Olympic Games.”

The post From Boom to Balance: Navigating the Travel Slowdown appeared first on Tourism Marketing Agency.

Just last year, companies focusing on women-only travel have seen a 230% increase in bookings. Not only that, a whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.

Now, you might chuckle that this means men could be a bit more attached and needy (let’s face it, most of us are… apart from Pete!), but the real takeaway is the growing eagerness among women to explore the world on their own terms. This is set to result in a $125 billion spent by women on travel this year alone.

So, what’s the market looking like?

25% of all Americans are daydreaming about solo adventures, and flight searches for solo trips are through the roof compared to last year.

A survey from Solo Traveler World reveals that the majority are in it for the freedom to see the world without waiting on anyone else. They’re all about spontaneity, freedom, and yes, personal growth. But it’s not just about the why; it’s also the how—most are going at it independently, while a significant number are open to group travels too. This highlights that some are happy to meet other solo female travellers to make new friends.

In terms of spend, we’ve got everything from budget-conscious to luxury lovers. And when it comes to destinations, Europe’s the top pick, with the US and Southeast Asia not far behind.

For those who hate stats, ignore the information below, but for those who do, I have listed some key stats that will help inform your strategies. I advise you take a look however as all this info is gold if you’re crafting tours and experiences for this growing demographic.

Sorry, bunch of boring stats incoming…

• 25% of all Americans (83 million people) are considering taking a solo trip.
• Searches for single-traveller flights are 36% higher for 2023 travel than in 2022.
• 84% of solo travellers are women.
• 59% of female solo travellers would travel alone again in the next 12 months.
• 42% increase in solo traveller bookings over the last two years.
• The large majority of solo female travellers were aged between 45-65+

But the question is, why and how do they want to travel?

A recent study by Solo Traveller World found out both the why, the how, what they are willing to spend and the where…

The Why

• 63% – I want to see the world and I don’t want to wait for others
• 57% – I want to do what I want when I want
• 46% – I like the feeling of freedom and independence
• 42% – I want to meet new people
• 33% – Personal growth
• 40% – I have different interests than my friends
• 12% – My partner does not want to travel as much as I do (get rid of that partner!)

The How

• 69% – Independent
• 60% – Group
• 23% – Urban
• 41% – Adventure
• 38% – Budget
• 20% – Luxury

The Spend (per week)

• 13% – $1,000 or less
• 34% – $1,000 to $2,000
• 29% – $2,000 to $3,000
• 15% – $3,000 to $4,000
• 9% – Over $4,000

The Where

• 30% – Europe
• 9% – United States
• 6% – Southeast Asia

How to attract the solo female traveller

First things first, understand that these travellers cherish their autonomy. They’re looking to explore on their terms, free from the constraints of a pre-set schedule. Your job? Provide the flexibility they crave. Think custom itineraries and a buffet of activities to choose from.

Think about creating inspirational and/or thought provoking content, targeting their specific needs and wants. Here are some examples…

Empowerment: Ads and content that feature inspiring testimonials from women who have travelled solo with your company, focusing on empowerment, growth, and independence.

Safety and Security: Emphasise safety measures in your marketing materials. Women travelling alone often prioritise safety, so highlighting features like 24/7 customer support, vetted accommodations, and safe transportation options can be appealing.

Community Building: Create opportunities for solo travellers to connect with each other. This can be through Facebook groups (highly recommend) or in-person meetups. Encouraging a sense of community can make the female solo travel more at ease.

Personalised Travel Experiences: Offer customizable tour options that cater to the unique interests of solo female travellers. This could include themed tours, such as wellness retreats, cultural immersions, or adventure sports, allowing them to tailor their experiences to their preferences.

Authenticity and Passion: Share your brand story to showcase authenticity and passion for what you do. This resonates well with solo female travellers looking for genuine experiences. This is vitally important if you are a female led business.

Share Stories from Past Customers: Feature any positive testimonials from female customers on your website and/or on review sites. While it is always helpful for women to read reviews about companies, it is even more important that they can read specifically from other women about what they experienced. Video testimonials are huge here. Check out this customer story page from France of a Lifetime.

If you are a male led business, step aside

When it comes to marketing, particularly in the realm of solo female travel, having a female lead the campaigns can offer a unique and authentic perspective that resonates deeply with the target audience. Women are more likely to understand the nuanced concerns and aspirations of other women, especially regarding empowerment and safety.

Women can craft messages that speak genuinely to the experiences of solo female travellers, creating a sense of trust and understanding. They can also better identify with the emotions and motivations behind a woman’s decision to travel alone, whether it’s for personal growth, adventure, or the freedom to explore without constraints.

Moreover, when a brand’s marketing is led by a woman, it often feels more relatable to female consumers. It’s about seeing one’s reflections in the brand’s story, which adds an invaluable layer of credibility and sincerity to the message.

In conclusion, tapping into the solo female traveller market requires a thoughtful and nuanced approach. By focusing on empowerment, safety, flexibility, community, and inclusivity, you can create marketing strategies that not only resonate with this demographic but also empower them to explore the world on their own terms.

The post Marketing to the Solo Female Traveller appeared first on Tourism Marketing Agency.

Watch the video below for a full explanation and example of the customer journey…

Mapping the Journey

1. Dreaming Moments

This is the stage where potential customers are in the realm of possibilities. They’re exploring options, destinations, and ideas without any concrete plans. Their minds are open, and they’re seeking inspiration.

• Key Questions: What platforms and tools are they using during this phase? What type of content captivates them? What keywords or phrases might they be searching for?

2. Planning Moments

Once a destination or product catches their eye, they move to the planning phase. Now, they’re zeroing in on specifics: the perfect dates, flights, accommodations, and activities.

• Key Questions: Which tools and platforms aid them in this meticulous planning? Are they using comparison sites, reading reviews, or seeking recommendations?

3. Booking Moments

The research is done, and it’s decision time. Potential customers are now ready to make their purchases, be it booking tickets, reserving rooms, or buying products.

• Key Questions: What platforms are they using for these transactions? Are they more inclined to book directly or through third-party platforms?

4. Experiencing Moments

The anticipation is over, and the actual experience begins. Whether it’s a trip they’ve been dreaming of or a product they’ve eagerly awaited, this is when they immerse themselves fully.

• Key Questions: How do they interact with your brand during this phase? If they’re travellers, how do they engage with locals or fellow travellers?

5. Sharing Moments

In today’s digital age, experiences don’t remain personal for long. Customers love sharing their journeys, be it through pictures, reviews, or stories.

• Key Questions: Which social media platforms do they prefer? Is it the visual appeal of Instagram, the short bursts on TikTok, or the community feel of Facebook?

By understanding these moments, you can tailor your sales and marketing strategies to meet your customers right where they are. So, are you ready to bridge any gaps and seize those missed opportunities?

Customer Journey Toolkit

Check out my Customer Journey Toolkit, designed to seamlessly weave your campaigns into every phase of the consumer’s buying journey, unleashing your full potential.

Fine out more here: https://customerjourneytoolkit.com

Whether you’re brainstorming solo or with a team, this toolkit acts as a framework and catalyst, sparking creativity and fostering unique, innovative ideas.

The post Unlocking the Secrets of the Customer Purchase Journey appeared first on Tourism Marketing Agency.

Welcome to the Digital Tourism Show Episode 271 and in this 5-min workshop I want you to do something a little more creative.

Tours operators, guides and customer facing staff all have one thing in common and that is interacting with customers. They show their passions for their destinations, share their stories and guide them through the amazing things a destination has to offer.

If this is you, you have got what it takes to do what you do day in, day out, in video format and share on social media so other potential customers can get to know you before booking. This helps make a connection even before you meet them in person.

I understand that many of you are a little put off recording video as you start thinking about how you are going to edit the footage, add music or add a nice intro… forget all that. With this workshop I am going to make it super easy for you. All I want you to do is take your phone, head out to a nice part of your destination that you know well, maybe a hidden gem, and film one 30 second video per day for the next 7 days and post up, as raw as it may be, on your social platforms.

This will get you not only used to recording video, but also allow you to test how your audience on your social platforms engage with it. Was there a specific video that really engaged with your audience? If so, maybe more of this type of content will help persuade someone to book with you.

To help, I have provided a guide on planning and shooting video, which you can download in the show notes below. I love video marketing so I can’t wait to see what you all produce and feel free to post some of your best videos in the comments section of the relevant post on my Facebook Group.

Download the guide here: https://tourismmarketing.agency/tourism-marketing-reports/

Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post The 30 Second Video Challenge: Tips on Shooting video appeared first on Tourism Marketing Agency.

Welcome to Episode 270 of the Digital Tourism Show and in this 5-min workshop I want you to create your own crystal ball… a 2-year cash-flow predictor that allows you to see how your business will look like over the next 2 years.

I have been using a cash-flow crystal ball for the past 10 years and have found it invaluable for planning for the future. Once set up, you will not only have a complete overview of how healthy your business is but it also helps you see into the future and give you the facility to play about with your figures to see how a price increase, a new product or new member of staff will affect your profitability.

Many business owners live month by month, day by day even and have no true sense of how healthy their business is. When asked what is your average monthly sales or how many tours you did in June, it tends to be guesswork.

Within the show notes of this episode, I have provided you with both a Google sheet and an excel file that you can use to create your own cash-flow crystal ball. I have also supplied an example sheet so you can see how it looks with data in place.

I want you to spend 5 min a day, for as long as it takes, to eliminate the guesswork and get to grips with how profitable your business is by using the provided sheet and update with your information.

To help further, below is another link to a video on how to use the spreadsheet. This is not just great insight into your business but it allows you to make more informed marketing decisions. mAre you paying over the odds for paid ads, commissions or that expensive coffee you get yourself every day. It really helps you predict the potential future of your business and plan accordingly.

Please leave your comments on my Digital Tourism Show facebook group and let me know how you get on, especially if it throws up a few surprises.

Download the guide here: https://tourismmarketing.agency/tourism-marketing-reports/

Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post Create your own Cash-flow Crystal Ball and Predict the Future appeared first on Tourism Marketing Agency.

Welcome to the Digital Tourism Show Episode 269 and in this 5-min workshop, I am focusing on the customer purchase journey.

In this workshop I am going to ask you to look at your customers’ purchase journey and determine if there are any gaps in your sales and marketing, meaning you are possibly missing out on potential opportunities to sell or upsell to that customer. It will also make you think on the platforms and tools that your customer may use.

In the PDF guide that you can download below, you will see an overview and a diagram of a customer’s purchase journey. These include…

Dreaming Moments – When your potential customer is exploring destination options and ideas with no firm plans. At this stage, people are looking for inspiration. What tools and platforms do they use? What type of content inspires them? What are they searching for?

Planning Moments – When your potential customer has chosen a destination. They’re looking for the right dates, the right flight, the right place to stay, and all the things they’ll do while they’re there. What tools and platforms do they use? 

Booking Moments – When your potential customer has completed their research, they are ready to book their tickets and reserve their rooms. What tools and platforms do they use? 

Experiencing Moments – When your customer’s trip is underway. Travellers are ready to live the trip they’ve been dreaming about — and share it with others. How do they interact with your business? With locals? With people in a tour group (if all strangers).

Sharing Moments – When your customer shares content and their experiences during and post trip on social media, with friends, family and work colleagues. Do they use Facebook, Instagram, TikTok? 

What are your customers’ start and end points and what do they do in between?

In the PDF guide, you will see an example of a potential customer journey as well as more explanation. I would like you to try and map out the journey of your own customer by using the diagram provided. Add in the potential touchpoints where they currently interact with your business and see if any gaps emerge. Are you missing a sales call followup? Are you inspiring them by creating content that really gets them excited at the dreaming stage. Are you falling down once they have booked by not keeping in touch or even asking for reviews?

Have a go and see what emerges and feel free to split up each of the 5 sections per day. It may help you realise that you are missing one or more steps to interact with your customer, which can be all the difference to receiving a good review, an upsell or even the initial booking itself.

Download the guide and email templates here: https://tourismmarketing.agency/tourism-marketing-reports/

Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post Looking at Your Customer Purchase Journey appeared first on Tourism Marketing Agency.

Welcome to the Digital Tourism Show Episode 268 and in this 5-min workshop, I am focusing on the sales process for enquiry based products.

This has been a question that has come up a lot lately, not just from our own customers but from other tourism business owners looking for this sort of advice online.

Although some of you reading may not believe this, the amount of potential revenue I see being flushed down the drain is frightening. So many potential customers are either not being contacted at all, or they only receive one form of communication and then are forgotten about.

The excuse I hear a lot is “I just did not have the time to contact everyone who enquires”.

Let me apologise in advance if what I am about to say seems blunt but it is absolutely essential to convert the leads generated from marketing — especially during the pandemic. “Having no time” is something I can sympathise with during this chaotic time. I am a business owner myself so I understand how busy things can be, but it seems counterintuitive to throw away potential revenue that your business could make.

I am sure we have all been there at some stage, but take a closer look at what you do on a daily basis. Really look hard at what you do. Could you spend 1 hour less watching your favourite show on Netflix if it meant you could close a few extra bookings? You probably could. Human beings are so good at procrastinating.

If you took some simple steps to rearrange your daily routine your business could perform better in many areas.

For example, in my business I have set up some automated tools to take care of the initial stages of my sales process. I also divide my day into chunks. I look at my email between 8am-9am and then later between 4pm-5pm. I spend a few hours helping my team with our own customers and then the last few hours on my business, creating strategies, looking at new opportunities as well as writing my thoughts about the industry, including this very guide you are reading now. The day-to-day is delegated to my team.

I may be preaching to the converted here, but it really does help when trying to stay on top of sales leads to schedule in a section of structured activity each day, focusing on any leads generated.

Dedicating even just one hour on sales per day can make all the difference. With this episode, my hope is that it can show you how to interact with your potential customer in an automated way, with just a few in-person touch points along the way. Not only that, I have provided a basic process guide and email templates that you can use today.

Over the next 5 days, and following my guide, I would like you to go through your sales process and see how you can make improvements.

On day 1, check all your enquiry forms on your site are set up correctly and ask the right questions.

On day 2, Set-up the automated emails to your email platform of choice.

Day 3, If you wish to try Facebook Form ads, set this up, targeting the right audience. My book, Lookers into Bookers, which you can download for free, provides advice on how to create Facebook Ads.

On Day 4, Using Zapier, connect your website form(s) and Facebook forms to your email platform and test that this works. Guides on how to set up Zapier, and other platforms are widely available online, or take a look at my book which has some step-by-step guides.

On Day 5, Launch and test the automated sales process and be ready to interact with your potential customer at key stages.

What I am providing you is a basic process and you may have more complicated systems, but I hope it inspires you to take a good look at your sales process and make it more efficient. I would never go for a full automated process as you do need that human interaction, but what I propose in this guide will help make the process easier with a little upfront work.

Let me know how you get on.

Download the guide and email templates here: https://tourismmarketing.agency/tourism-marketing-reports/

Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post The Sales Process for Enquiry Based Tourism Products appeared first on Tourism Marketing Agency.

Welcome to the Digital Tourism Show episode 267 and the first of our 5 min workshops in which I will provide you with tasks that you can do for 5 min a day.

Today, I am going to cover reviews and assign you a task to ask for reviews from previous customers.

Next to actual bookings, reviews are the lifeblood for any tourism business as it can be all the difference between someone selecting your experience over another. Building trust in the minds of your customers is what makes them book with you in the first place.

Over the next seven days, I want you to ask all your past customers if they can leave you a review with the angle of helping you rebuild your business after the devastating effects of the pandemic, without begging for them.

To help assist you, I have created some templates that you are free to use to send to your customers. I would suggest selecting one of our post-covid templates and uploading to your email platform be it MailChimp, MailerLite or other platform that you use. Replace the highlighted areas with your own information and dynamically pull in the customer’s name.

If you don’t use a platform for emails currently then I recommend MailerLite. Link provided in the show notes below.

You may also use a booking platform or OTA that allows you to send follow up messages to your past customers. If so, use the templates there too if allowed.

On where to ask for reviews, if they came from an OTA and that OTA has an inbuilt review system, direct them to that. If they came direct or from a platform that does not allow for reviews, use Google as this will help your SEO and rankings long term.

So what are you waiting for… follow our guide and use our templates by visiting…

MailerLite: https://www.mailerlite.com

Website: https://tourismmarketing.agency/reports

Check out my Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post Build up Your Customer Reviews & Brand Trust appeared first on Tourism Marketing Agency.

This is just a quick video to say that from the 3rd February 2022, and for the next 10 weeks, I will be launching a weekly 5 min workshop series that will highlight one aspect of digital marketing or business growth that you can do for 5 min a day within your business to help you gain more exposure, build trust and give you more opportunities to generate booking and enquiries.

I will cover such topics as email marketing, video, competitor analysis, building reviews and much much more.
These are designed to give you quick to-do’s that don’t take up much of your time but will help you grow your business if you take just 5 mins out of your day for each task we cover. Not only that but I will provide downloadable guides and templates that you can use to speed up the process.

So keep your eyes peeled on the 3rd February where we will first cover review building.

Look forward to seeing you then.

Check out my Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post Launching 5 Minute Marketing Workshops appeared first on Tourism Marketing Agency.

Welcome everyone to the Digital Tourism Show, the first of 2022 so Happy New Year to you all and hope you had a fantastic break.

I wanted to use the time in this episode to provide you all with a few exciting announcements of things I am looking to launch in 2022, as well as an update on the future of this very show, so let’s start with the Digital Tourism Show.

When I first launched this show back in January 2017, my main aim was to help educate tourism businesses on effective ways to grow their business through online marketing, and many of the episodes have fulfilled this promise.

The show then evolved into providing insights from others in the industry, which in itself has added incredible value, but for me personally, I feel the show has lost its original focus and I want to go back to its roots, so this year, the show will be providing a lot less of these interview style shows and go back to providing actionable marketing advice. This will start with a new series of 5-min workshops, which will be launching in the coming weeks. I will do a separate video next week on what this will entail.

The second big announcement is that I am currently working on a follow up to my book, How To Turn Your Lookers Into Bookers, entitled, ‘The Lookers into Bookers Marketing Blueprint.’

The aim of this book is to guide tourism businesses through a full marketing strategy from start to finish, highlighting each step of the consumer’s purchase journey and how you can guide them towards booking with your company. Not only that, it will help advise on what you should do during experience and after.

The book will highlight a real company and the journey they will take to become successful, as well as highlight the results of the strategy they will take. The book will come with actionable tasks and worksheets so you can implement this in your own business.

The third announcement is that following the book, I will be launching ‘The Lookers into Bookers Marketing Blueprint’ workshops. These will be in-person workshops that will use the blueprint from the book, to further guide those who wish to take their business to the next level. More on that in the coming months.

These are just some of the initiatives that I have planned for 2022 and more will be announced soon so please do keep on the lookout for more updates coming soon.

Until then, stay safe and keep positive as I do feel 2022 will be the year we are all wishing it to be.

Check out my Facebook Group: https://www.facebook.com/groups/digitaltourismshow

The post Important Announcements and the Future of The Digital Tourism Show appeared first on Tourism Marketing Agency.