One of the best marketing strategies ever created was when Iceland launched their ‘Honorary Islander’ campaign.

When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?

Quite often I get asked if a business should develop an app to sell its products or go down the responsive website route.

Tourism businesses can utilise Facebook’s shop functionality within business pages to help generate more enquires.

Creating great content is only one half of the battle you face. All you need to do now is get it in front of the right people.

After a customer has experienced one of your products it is always good to ask for feedback, and one of the best ways is to have an actual conversation with them over the phone.

For those who travel for business purposes it often includes some downtime for themselves.

If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…

Marketing to groups of customers can be a tricky one.

We all do it. People can’t wait for the next episode of their favourite show.