1. Clear Navigation:

• Top Navigation: Ensure your navigation is intuitive. This helps visitors quickly find what they’re looking for and enhances user experience.

2. Descriptive Title:

• Tour Name: Highlight the main attraction, whether it’s the Eiffel Tower or Notre Dame. Incorporate relevant keywords to boost SEO.

3. Tour Highlights:

• Duration & Details: Display essential information like the tour’s length, maximum guests, and availability. This gives a snapshot of the tour’s specifics.
• Visual Gallery: Showcase high-quality images, offering a visual taste of the experience. Consider a full-page banner that can launch into a detailed gallery.

4. Booking Panel:

• Sticky Side Panel: As visitors scroll, the booking panel should remain visible on the side. This ensures the ‘Book Now’ option is always within reach, enhancing the chances of conversion.

5. Detailed Itinerary:

• Brief Overview: Start with a concise introduction, highlighting the tour’s main attractions.
• Comprehensive Breakdown: Especially for multi-day tours, provide a day-by-day breakdown. Even for day tours, outline the main stops or attractions.

6. Interactive Map:

• Route or Pickup Point: Embed a map, possibly from Google, to show the tour route or the pickup point. This offers clarity and aids in planning.

7. Reviews & Trust Signals:

• Customer Reviews: Showcase genuine customer feedback. This builds trust and offers social proof.
• FAQs: Address common queries. Limit this to the most relevant questions to avoid overwhelming the visitor.

8. Related Tours:

• Tag-based Suggestions: Display tours related to the one the visitor is viewing. If they’re looking at a ‘food tour’, suggest other food-related tours. This encourages further exploration.

9. Clean Design:

• Contrasting Text: Opt for easily readable text, like black on a white background. Avoid over-complicating with too many colors.
• Mobile Optimization: Ensure the layout is mobile-friendly. Consider placing the booking panel at the top for mobile users for easy access.

10. Sub-menu for Easy Navigation:

• Jump-to Sections: Include a sub-menu that allows users to jump to specific sections like ‘Details’, ‘Itinerary’, or ‘Reviews’. This enhances user experience, especially on lengthy pages.

In conclusion, the perfect tour page is a blend of clear information, trust-building elements, and user-friendly design. It should not only provide comprehensive details about the tour but also guide visitors smoothly towards making a booking. The ultimate goal is to convert interest into revenue, and with the right layout, you’re well on your way.

The post The Ultimate Tour Page Layout for Tour Operators appeared first on Tourism Marketing Agency.

1. Branding and Navigation:

• Company Logo: Your brand’s identity. It should be prominently displayed, ensuring instant recognition.
• Clear Navigation:
• Primary Navigation: Directs visitors to your core offerings. It should be intuitive, reducing the number of clicks a visitor needs to reach their desired page.
• Secondary Navigation: This is where you place links that are important but not directly related to sales, such as blogs, ‘About Us’, and ‘Contact’ pages.
• Search Bar: Especially useful for larger operators with diverse offerings. It should be easily accessible, ensuring users can quickly find specific tours or information.
• Currency Switcher: Essential for global businesses. It provides convenience for international clients, allowing them to view prices in their preferred currency.

2. Engaging Header:

• Vibrant Image: Choose an image that encapsulates the essence of your tours. It should evoke wanderlust and resonate with your target audience.
• Keyword-rich Title: SEO is crucial. Your title should not only communicate your offerings but also be optimized for search engines.
• Brief Description: This should complement your title, offering a bit more detail without overwhelming the visitor.
• Call-to-Action Buttons: These are your conversion tools. Whether it’s to ‘Book Now’, ‘Learn More’, or ‘Contact Us’, they should be prominent and compelling.

3. Trust Panel:

• Live Reviews: Using tools like Elf site, showcase real-time reviews from trusted platforms. This not only builds credibility but also offers social proof.
• Star Ratings: Highlighting positive ratings can significantly boost trust. Ensure these are genuine to maintain integrity.

4. Product Highlights:

• Tour Thumbnails: Use high-quality images that give a glimpse of the experience. Accompany these with concise descriptions.
• Pricing: If applicable, display the price clearly. This transparency can reduce bounce rates.

5. Additional Features:

• SEO-friendly Text: Beyond helping with rankings, this text can offer insights, stories, or further details about your tours.
• Unique Selling Points (USPs): What sets you apart? Whether it’s a unique tour route, multilingual guides, or exclusive access to certain sites, highlight these.
• Promotional Panel: Rotate offers, discounts, or special packages. This can entice visitors to make impromptu bookings.
• Video Content: A short, engaging video can convey the essence of your tours far more effectively than text. Ensure it’s of high quality and optimized for web playback.
• Newsletter Signup: Offer value – a discount, a guidebook, or exclusive updates. Make the signup process simple and quick.

6. Further Product Showcases:

• Diverse Offerings: If you offer varied tours, like day trips, weekend getaways, or week-long adventures, categorize and display them separately for clarity.

7. Blog Highlights:

• Content Variety: From travel tips and destination highlights to customer testimonials and behind-the-scenes looks, your blog can be a treasure trove of engaging content. Ensure it’s regularly updated.

8. Footer:

• Accreditations: Showcase any affiliations, certifications, or awards. This further establishes credibility.
• Contact Information: Apart from an email or phone number, consider adding a quick contact form or chatbot.
• Legal Links: Ensure compliance with regional regulations. Clearly display terms, privacy policies, and other mandatory details.

In conclusion, a well-structured homepage is a blend of aesthetics, functionality, and trust-building elements. It should not only reflect your brand’s ethos but also guide visitors seamlessly towards conversion.

The post The Ultimate Homepage Layout for Tour Operators appeared first on Tourism Marketing Agency.

Throughout the pandemic, many tour operators and experience providers have been severely hit, both emotionally and financially. With things starting to open up again across the world, many are worried about how they can attract customers on limited budgets. 

Well today, to help the many operators in this situation, I am announcing something that no other marketing agency in our sector offers. TMA now provides a free WordPress website for your tourism business with every marketing package we offer… even our entry level package.

The Benefits of a WordPress Website for Tour Operators

While we are offering these websites for free, they do not use some second-rate template. 

On the contrary, the template we use provides a fantastic platform to better showcase your tours and activities, your brand, and your team, as well as providing a better platform for SEO. 

Not only that, it can either integrate with many widgets from existing reservation systems or you can use the website’s own internal booking and availability calendar for seamless sales.

We have seen many reservation and booking systems offer free websites, but you do not own them. If you decide to move to a new booking platform, you can’t take the site with you. We always want tour providers to maintain control over their businesses and to have more say in their own success.

With our solution, you fully own the website and we are happy to show you how everything works, giving you even more control over the aesthetics and functionality of your own business (if you’d like to learn).

And even if you decide to leave TMA — for whatever reason — the website is yours to keep. While you are with us, we can host, maintain, and provide support on an ongoing basis. If you ever leave, we can continue to host your site for a fee or you can choose to take your site and hosting elsewhere. It’s all in your control!

Example Websites

Why are we offering a free website?

On top of the financial situation many tour operators face due to the pandemic, we have noticed a troubling trend with many operators’ websites. We have had many operators come to us for help with marketing, but their websites are in such a sorry state that they are unfit to use as a platform from which to market tours and activities. 

We refuse to spend any operator’s hard earned cash on marketing if their website is not up to the task. However, many operators do not have the means to rebuild their site, so they are left in a state of limbo. They’re unable to effectively attract customers with the site they have and cannot capture the bookings they are looking for to increase their revenue.

Our ethos has always been to help the tours and activities industry grow, helping as many operators as possible. Today’s announcement is an extension of this ethos.

We have all been left devastated with the covid pandemic and we are all looking for ways to dust ourselves off and fight for the sector we love. With this shift in our marketing options, it is, in some small way, our way to offer additional help.

If you want more details or are interested in this offer, please do get in touch and we will be happy to help.

The post A Free Tour Operator Website Offering You Full Control appeared first on Tourism Marketing Agency.

The team at TMA is extremely excited to announce the launch of our new website!

This new website better highlights how we can help tour and activity providers market themselves more effectively. We also showcase many new case studies that highlight our successes, even during a global pandemic. So much has changed for us over the last few years, and this new site better represents who we are and what we are capable of. 

Complete Transparency

We have always been upfront and transparent with the operators we help, and today we are taking this one step further. Our new website now details the packages we offer and all our prices. Compared with many other agencies, we charge very competitive rates while providing a comprehensive list of services.

Success Stories

Our new success stories section better highlights some of the operators we have helped. We made a conscious decision to mostly highlight recent successes so that you can see how effective the Tourism Marketing Agency can be — even during the devastating effects of the last 18 months. Our recent success is a credit to the hard work and expertise of the team here at TMA. More stories to come shortly.

And to all the operators that stood by us during these uncertain times, we all thank you for your belief in us. It truly means a lot.

The Digital Tourism Show

With the new website comes a better platform to showcase The Digital Tourism Show, the podcast series created and run by our founder, Chris Torres. Up-to-date with all episodes, you can now filter these episodes to find the topic that best suits your needs. We also have a site search function that will help you find what you need.

New Content to Inspire and Educate

As some of you will already know, Chris has made it his personal mission to educate the tours and activities sector in all-things branding and marketing, often with free access to meaningful content, advice, and guides. Our new website will serve as the platform for lots of new articles, videos, and advice that Chris and the team at TMA are working on. Expect a huge library of content and research to be uploaded in the coming weeks and months.

If you have any questions or would like to become part of our family here at TMA, please do get in touch.

The post TMA’s New Site Launch appeared first on Tourism Marketing Agency.

The question is simple: “What makes a good website for a tour or activity operator?” And the answer is also simple: one which is aesthetically pleasing, informative, and functional. But in order to account for those three criteria, there are many moving parts that have to come together. Moreso all of these parts contribute to the overall website experience in their own way so it’s not a matter of prioritizing some while leaving others to the side.

While a good website may be taken for granted, a bad website will stand out in the worst way possible. There are different types of visitors who will land on your site, and with that knowledge, you should aim to appeal to all of them. From those who want to get straight to the point and prefer a quick skim, make the most important information available from the get-go. For the information-seekers who want as many details as possible, make that information accessible. For the visual people for whom reading is secondary, your photos should leave them in awe. Let’s break down a few fundamental points that transform a good website into one which will convince guests that they don’t need to look anywhere else.

Remember What Your Business Is

While it’s nice to get inspiration from other companies’ websites, make sure you’re looking for inspiration in the right place. If the business offers a product or service that has nothing to do with tours or activities, its design and layout are constructed to attract a different type of customer. A great tour website is not just about aesthetics, it’s about getting people to make bookings.

Understand Who Your Audience Is and What They Want

An essential part of a great website is understanding who your target audience is. Even if your tours have broad appeal, look to emphasize certain aspects which appeal to your specific audience. Whether it’s affordability, luxury, adventure, tranquillity, family-friendly (and the list goes on), make it clear from the onset which of those values your tours encompass. Rather than trying to be everything for everyone, look to highlight the most valuable and relevant characteristics.

Provide Intuitive Navigation

Again, when things work well they often go unnoticed or taken for granted. But when they don’t work well, site visitors not only have an unpleasant experience but they may be entirely turned off from booking your tour altogether. Intuitive navigation involves everything from the flow of information, the transition between different sections, where buttons or clickable options are located, and the overall interaction between the site and the visitor. Think of it like when you walk into a supermarket, you have a list of things you want to buy, and in general, from the first moment you walk through the door, you know exactly which aisle they’ll be in. The same logic should apply to your website. Visitors shouldn’t have to put in work to find information about your tours, your company, and be able to get answers to additional questions. If it’s not obvious, then it’s hidden.

Another absolute must is making sure your site is mobile friendly. With most of us constantly within arms reach of our mobile devices it’s crucial your site be just as attractive and functional for mobile users as desktop ones. Everything from menus, content, photos, should flow smoothly without taking longer to load and with all the information just as accessible as on a larger screen.

Menus and Footers

The main menu in the navigation bar is the first thing that visitors will see. Its job is to welcome your visitors and then clearly and concisely direct them to where they want to go. Depending on the number of tour offerings, if they take place in multiple locations or if there are multiple types of tours, a dropdown menu can feature only text or visuals to help navigate. While it may seem like a good idea to give your tour a 30-word elaborate and descriptive title, it certainly won’t fit well in any sort of menu. The footer similarly provides a summary of all the main pages, links, or contact information relevant for your business. Think of the footer as the nice bow which tops the metaphorical website package. For those who scroll all the way down, the footer provides a direct pathway to more information or material.

Remind People Why They’re On Your Site

To book your tours or activities of course! Call-to-action buttons (CTA) are the buttons located anywhere on your site (home page, landing page, or tour page) which not only act as a reminder but as a prompt for the visitor to complete an action. The buttons should stand out visually from the rest of the site in order to draw attention to them, and provide a clear command such as “Book Now”, “Sign Up Today” or “Add to Cart”. Sticky buttons (the buttons follow the user as they scroll down) means that they are always within clickable reach and the user doesn’t have to go scrolling through to find it again.

All Things Content

Content can be divided into two categories: all things visual, and all things textual:

Design

This isn’t just a matter of slapping in a few photos and calling it a day. The design includes photos, videos, fonts, colors, sizings, layout, order, styling, and dividers. And again, a great website doesn’t just look good—it has to function properly as well. All of the elements mentioned need to work together harmoniously to properly represent your brand, your tours, and to seamlessly direct people to that booking button. Don’t take for granted the colors and fonts, for example, the aesthetic for a multi-day adventure tour and a luxury boat cruise clearly have different ideal customers, and the website needs to reflect that in every element. When it comes to photos variety is key: showcase the places you visit on your tours, the city in which your tours take place, and also your guests having a great time on your tours.

Content

Headers, subheaders, descriptions, trip details, company information, and anything else written make up the content. While you may have a lot you want to say, take a deep breath. Be selective and precise in your phrasings in order to convey the right message in the best way possible. For example, large blocks of text can be a huge turn-off for those interested in getting straight to the point. For the no-nonsense visitor, make sure that essential information is clearly visible from the start. When it comes to your tour page, the goal should be to inform and entice prospective clients, but not give away everything and all your fun facts before they’ve taken the tour! Most importantly no one should ever land on your tour page and not immediately know the fundamental information: the price, the availability, and the tour length. From there you can further add on information such as meeting points, what to bring, what’s included, what’s not included.

Emphasize Credibility

An overlooked part of an excellent tour or activity website is credibility. There are various ways you can highlight your credibility through your website. Just because you have a well-designed site with engaging images and content, it doesn’t stop there. Use recent and verifiable reviews (such as ones where you can click through to the review site). Display any certifications or affiliations your business has (awards, sustainability partnerships, safety training, cultural association, and more). Put a face behind the name. Don’t underestimate the value of an “about us” section. Appeal to people’s human side by showing the person or people behind the brand, including your guides!

Once You Have Your Perfect Website, That’s Not the End

You’ve got your perfect website, you’ve made it! (or so you think). But having a great website doesn’t mean creating it and walking away. A great website, like many other things, still requires regular attention on both a content and technical level with regular maintenance ensuring that your site consistently provides the best experience possible. So if your reviews are dated five years ago, it’s definitely time for a refresh, and if your guests’ clothes clearly indicate the photo was taken fifteen years ago, look to feature a more recent one. If you’ve modified a tour, stopped offering a tour, or started offering a new tour, your website should always reflect that.

There’s more to a great site than just what you can see. Another major aspect of a successful website is everything that happens on the backend. When it comes to all things technical your site should undergo regular checks for system updates, theme and plugin updates, speed tests, track SEO rankings, make sure all the links are functional, as well maintain site security. Don’t let your dream site fade into chaos and dysfunction, keep it up to date!

When it comes to websites Tourism Tiger specializes in sales-focused web design for tour and activity operators. From design, content, and all things technical they work with you through all stages of the process, as well as after launch regardless of how big or small a site or what type of tours you offer. Over 200 tour and activity operators around the globe have chosen Tourism Tiger for their website needs. Check out their diverse portfolio and get in touch with them today!

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

The post Fundamentals of a Good Website For Tour and Activity Operators appeared first on Tourism Marketing Agency.

Chris is joined by Russel Astle-Coates, Business Development Manager for TourismTiger, a website developer focused on tours and activities.

We discuss the fundamentals of creating a website that enhances the consumer purchase journey as well as providing tips for the optimum layout.

Full Episode Transcript

The post The Fundamentals of a Good Website in Tours and Activities appeared first on Tourism Marketing Agency.

Not all stock images are as patently bad as the one above, but many of them are. With this blog post, we’d like to look at stock images and the importance of using authentic, original visual content. 

We’re not saying that people working in the tours & activities sector should never use stock images, just that they should always err on the side of caution. This blog will look at some of the problems that come with using stock images and it will try to convince readers to use original images wherever possible.

Why Are Images so Important in the Tours & Activities Sector?

Good images and video are important to most industries, and to most digital marketing best practices, but they are especially important to the tourism sector. This is because people really do buy a location, a tour, or an activity based on the images available to them. When planning a holiday, we are looking for something special, with a beautiful destination. This is especially true when a tour or activity is particularly expensive, as good images (along with reviews) increase your trustworthiness — especially if the images show your guests enjoying themselves.

Good images and video are important to most industries, and to most digital marketing best practices, but they are especially important to the tourism sector. This is because people really do buy a location, a tour, or an activity based on the images available to them. When planning a holiday, we are looking for something special, with a beautiful destination. This is especially true when a tour or activity is particularly expensive, as good images (along with reviews) increase your trustworthiness — especially if the images show your guests enjoying themselves.

This preference towards visual content in the tourism sector also carries over to social media, as platforms like Instagram and Pinterest are frequently cited as people’s favourite tools for researching and planning holiday destinations. Investing in great images will not only make your website convert better, but it will also entice people on your social media platforms to visit your website. You cannot achieve the same results with stock images and we’d like to go into a few reasons why.

Your Competitors May Use the Same Stock Images

Depending on the quantity and availability of stock images in your destination or travel niche, you may not have many good stock images to choose from. This could mean that your competitors are relying on the same stock images that you are. The result is a range of product pages, blog posts, and social media posts that make you indistinguishable from your competitors.

Your Competitors May Use Original Images

Alternatively — and much more likely — your competitors may use their own original images and videos. This will mean that overusing stock images probably will set you apart from your competitors, but not in a good way. Imagine it from your potential customer’s perspective: they are considering buying your product but they are shopping around. They see the non-specific stock images on your site and they see your competitor’s site, where the images detail exactly what they can expect to see and do, and they may even show guests enjoying the experience. If you were in this potential customer’s shoes, which product would you choose?

Is It Ever Okay to use Stock Images?

The quick answer to the question above is, ‘yes, absolutely’. The longer answer is that it’s fine to use stock images in moderation, but only genuinely good images that are clearly related to your products. This is particularly relevant to blog writing, as you will need several high-quality images for each blog post, and you may not have the budget or the time to source all of your own images every time. When this happens, you should not simply use the first pretty image you find that is roughly related to your blog topic. Instead, spend an extra few minutes to find a more fitting image. Relevance to the topic will always trump aesthetics, and readers will be put off if they feel they are looking at a stock image that has little to do with the blog or guide they’re reading. Take the image above from the Steiermarkdorf Styrian Spring Festival last month. The image shows real people enjoying themselves who clearly aren’t models, and it was only taken a month ago. If you’re writing about Vienna in April or something about its festivals, then this image is completely fine to use.

Not all stock images are bad. Lots of photographers take incredible photographs and they sell them to stock image companies. It’s your job to find the best stock images to use alongside your own original images. Stock images should be a supplement to your unique visual content — not the other way around.

That’s all we have time for today. We hope we’ve convinced a few readers to be a little more discerning when using stock images and to take lots and lots of their own photos and videos. Stock images do have a place, but it’s a very small place, and anyone in the tours and activities sector should be very wary of them! If you have any questions about this topic or you would like to talk to an expert about your tourism marketing needs, please feel free to get in touch; we’re always happy to work with new brands.

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

The post Guide to Using (and not using) Stock Images appeared first on Tourism Marketing Agency.

Take China, for example, where 98 percent of the people who use the internet do so on mobile.And there is a  global trend towards favouring online shopping, with around 1.92 billion people predicted to make an online purchase in 2019.  And, by 2021, mobile e-commerce will contribute to roughly 67.2 percent of e-commerce sales.

It is official: the way we interact online has changed. Hands are the new navigation system. And this doesn’t just apply to mobile phones as tablets, iPads, and certain laptops all require touch-screen interaction. Web designers need to do more than think about how our pixels look: they need to also imagine how they will feel in someone’s hands. 

Enter UX design or user experience design: the process of analysing ease of usability.

Mobile device use has paved the way for innovate design and a focus on usability. See “How We Hold Our Gadgets” by Josh Clark for more insight on the topic. 

Here’s What We’ve Learned About Optimising Websites for Mobile So Far

• It’s all about touch. Generally speaking, users navigate with their thumbs while the rest of their hand supports the device. Refrain from putting links, buttons, and clickable text at the sides of the screen as much as possible to avoid accidental clicks away from the main page.
• Hover features are redundant.We can no longer depend on mouse pointers and hover features to indicate whether an item is clickable, so ensure that the calls to action are clear.
• Avoid small fonts. Unless your users have dainty, childlike fingers, chances are that tapping and navigating certain sites can be difficult. Be aware of how clickable your links and buttons are. Fonts should be larger on mobile than on desktop. Ideally, there should be no need to zoom in and out to access links.
• Background colour matters. Fingerprints make smudges, which blur the screen. Typically, black is a no-no on mobile devices as it enhances all those greasy fingerprints and makes readability difficult in sunlight.
• Keep it brief. Remember: mobile screens are a lot smaller than laptop screens and they therefore condense information, making it a long, narrow piece of text. Break text down into bite-sized chunks and bullet points. Avoid lengthy fields on forms. The aim is to have easily scannable content. 
• Menu length. Screen size variations can alter the appearance of a menu, often making it impossible to display a full menu as you would on a desktop. Here is where the iconic hamburger menu comes into play.  

The Evolution of the Screen and Hamburger Menus

How it works: With the introduction of the smartphone, hamburger menus solve the issue of limited, valuable space on smaller screens. The majority of internet users will have encountered the hamburger menu at some point (see the three-lined icon below). Simply click on the icon, and the menu expands. It can be tucked away just as easily.

Why it works:

• Simple Design.It is minimalist, intuitive, and compact — ideal for the modern website.
• Functional. No need for bulky, invasive menus. The dropdown menu means all items are neatly tucked away and can be easily untucked when the user decides. 
• Fixed and Always Visible. The hamburger menu stays with you as you scroll, giving users constant access to the menu without an overwhelming menu taking up most of their screen.
• Universal. Functional on both mobile and desktop. 

How it looks:

Placement of Hamburger Menus

As most mobile devices are held in both hands and the content is largely navigated with the thumb, there has been some debate over the most effective placement of the hamburger menu. Before I go any further, let’s take a look at the images below.

SOURCE: APPTIMIZE

Seems pretty obvious which sections to avoid, right? Even on smaller smartphones, our fingers can easily reach the bottom ⅔ of the screen but require us to adjust our grip to access the top ⅓. That being said, hamburger menus should be placed in a section of the screen that is easily accessible but not intrusive (generally speaking, you want a menu to be accessible but not directly underneath your thumb). Although there is an ongoing debate about the placement, the majority of apps opt for the lower right-hand side. 

The Takeaway

The evolution of the screen and a shift towards mobile devices has encouraged web developers and designers to reevaluate user experience. Although there is still some way to go, a lot of the research has already been done, and there are clear steps you can take to make your site more user-friendly across a range of devices. Be aware that not all internet users have a keyboard and mouse readily available, and so you’ll need to adapt your layout and design with this in mind. For an idea of where to start, check out the tips above! 

Emma is a Content Coordinator for TourismTiger – the premier web design agency for tour and activity operators. We build websites that sell tours. Get started on yours today. 

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

The post Intuitive Navigation for Modern Screen Sizes appeared first on Tourism Marketing Agency.

Invest In Your Website – DigiTourShow Daily #057

Successful tourism businesses see their website as the centrepiece of their business success, and are willing to invest regularly to keep it updated.

A website is the beating heart of your business and if you do not care and maintain it you will find that your business will flat line.

Successful tourism businesses know their site is their 24/7 sales agent, their business development manager, and the time and money they invest in it pays dividends.

Filming location: The Falkirk Wheel, Scotland

#digitourshow #falkirk

@FalkirkWheel 

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

The post Invest In Your Website appeared first on Tourism Marketing Agency.

Analyse Your Website Performance – DigiTourShow Daily #032

So, before you think about re-designing your site it is always good to know how your current website is performing.

There are plenty of tools out there that can help you see visually how your website is performing and one tool I recommend is HotJar.com.

With this tool you can view heat maps of the most popular and least popular areas of your site. It even records video of your user’s journey as they click through your website.

Use this to see if a particular call to action, like your book button, is visible enough or are you losing sales because no one can see it properly.

These insights are key to know before you re-design anything.

Filming location: GoMA, Glasgow City Centre, Scotland

#digitourshow #scotland

@hotjar

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

The post Analyse Your Website Performance appeared first on Tourism Marketing Agency.