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The Binge Watch Culture

We all do it. People can’t wait for the next episode of their favourite show.

I just watched Stranger Things 2 in one day! Sad I know.

When it comes to creating video content, do this in a regular basis but keep them short and to the point. Think about launching a series of 60 second videos that users can binge watch.

This may be short stories from your tour guides or hotel staff. Make them interesting. Make them funny. Make them story driven.

One way is to film a documentary style video about your business and cut this up into bite sized chunks.

Whatever you do don’t make them have a long runtime as users will switch off.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

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