Mediavine Newsroom

The Value of Independent Publishers

Our most recent Guided Discussion, “The Value of Independent Publishers: Learning to Trust the Long Tail,” provided a number of insights around websites beyond the Comscore 500, aka “the Long Tail.” Our expert panelists, including Jounce Media, MiQ, and, unpacked the secrets of leveraging quality content beyond the big household names and spotlighted the types of sites that ought to be on the radar of media buyers looking to diversify their ad spend.

Are these “Long Tail” sites essential for accessing unique audiences? Should they be considered in marketers’ ad spend strategies? Watch this enlightening conversation highlighting the need for collaboration within the ad tech industry and emphasizing the importance of recognizing quality content beyond established publisher names.

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Industry News

Google Repays Advertisers After Report of Low-Quality Ads
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Tips for Success: Getting on an Ad Network with Heather Tullos from Mediavine
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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle
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Mediavine Represents the Largest Percentage of DEI-owned Websites, Per Data from Jounce Media
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Mediavine Promotes Brad Hagmann to Senior Vice President of Advertising Technology
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Mediavine Selected as Initial Member in the Launch of the Google Certified Publishing Partner Premier Program
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