Here at the Tourism Marketing Agency, we’ve put together a little infographic detailing the real costs of running your own digital marketing campaigns.
Today, the serviced apartment company, Meriton, has been fined $3 million (Australian dollars) by the Australian Competition & Consumer Commission (ACCC) for manipulating how customers left TripAdvisor reviews.
The UK Competition and Markets Authority is targeting the way hotel booking sites promote discounted offers and push sales by falsely reporting limited room availability.
Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.