Email Marketing in Tourism, Part 3 – DigiTourShow Daily #084
Choosing the right day to send your email is vitally important.
Segment your user list into 2-3 separate lists to do some split testing of your email to see which generates the best open rates.
Some platforms will recommend a time and date for you but this can be inaccurate and manual testing will let you know for sure.
Some ‘experts’ may say the best day and time to send out email newsletters is a Tuesday at 10am. This may be fine for some, but test yourself to make sure you are reaching the optimum amount of people.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Mar Hall, Glasgow, Scotland
#digitourshow #scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.
