The fifth top mistake is too many tourism businesses do not allow online booking.

The fourth top mistake is you don’t have a marketing plan. Believe me this happens more often than not.

The third top mistake is only offering a customer experience once they are participating in your product.

The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.

The first top mistake that will be hitting your bottom line is you think everyone is looking for a cheap deal. This is simply not the case.

Airbnb and wanting to change the way people experience new places, but what does their new update mean for other tourism businesses?

If you are looking for inspiration for creative video content these 4 great examples show you how to do video marketing right!

What sort of video content is going to grab your viewer’s attention and keep them hooked?

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.