On our Facebook group, Coll Maclean asked about email marketing and how to send more than one email in a sequence.

If you insist on creating blogs yourself then one rule you must follow is to create a blog calendar.

One piece of advice I can give is to not write all the blogs yourself.

Travel blogging can be highly rewarding however before you start you must have the basics in place first.

Add an incentive or a reward to create user generated content.

Spark up conversations with your past, present and future customers.

Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?

The third reason your bookings could be falling is your customers are struggling to find the right product for them.

The second reason your bookings could be falling is simply, your content sucks!

There are many factors that can lower conversion rates. One factor is your website may be out of date.