Unless you've been living under a rock, you are probably aware that AirBNB is taking over the hotel market.

When it comes to Social Media you should target customers as soon as they land or arrive at your destination.

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.

Whist Online Travel Agencies (OTA’s) are very important, we are seeing a shift back to more localised marketing.

The fifth top mistake is too many tourism businesses do not allow online booking.

The fourth top mistake is you don’t have a marketing plan. Believe me this happens more often than not.

The third top mistake is only offering a customer experience once they are participating in your product.

The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.

The first top mistake that will be hitting your bottom line is you think everyone is looking for a cheap deal. This is simply not the case.