When you are approaching, or being approached by a travel blogger, you should look at 4 things…

Another way to reach out to bloggers is to use some of your marketing budget to invite that blogger to spend one night at your hotel and/or enjoy your product.

Spreading the word about your business among the online travel community will give you travelling clout.

Baby Boomers tend to have the most disposable income and account for nearly half of all retail sales.

If you are selling your tours and products worldwide your website must cater for the many different currencies and fluctuations out there.

With any marketing strategy, it should not all be about you.

Earned content is when you tap into your traveller’s content to supplement your own.

One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high.

When it comes to customer feedback replying to good and negative reviews is vitally important.

Creating awesome and bespoke tourism videos does not need to be expensive.