Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and activities.

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting luxury consumers was high on the list.

The single most important step towards taking your marketing efforts to the next level is deciding that you actually want to do it.

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector

Touriosity was born out of wanting to help operators recover. I gave them a platform that we could help market without large fees.

If you have set-up GA4 already, great news, but you may have missed a couple of vital settings that MUST be updated to make sure you keep data

Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more marketing advice!

If you run a multi-day business or focus on group and corporate experiences, speaking to your potential customers is still the best way to close sales

ALL tour operators should provide a self-guided option of their products, be you a day tour or multi-day operator.

It is now impossible to track the consumer journey from start to finish using booking platforms... But there is a simple solution to this problem.