When Hubspot reports that LinkedIn is 277% more efficient at generating leads than either Twitter or Facebook – it’s time to ask yourself whether you’re utilising this marketing tool to its maximum potential?
LinkedIn is widely regarded as a great tool in regard to networking with colleagues or recruiting potential employees, however, if you’re not utilising it to connect with your current customer base and potential new customers – you’re missing out on a great marketing opportunity.
Almost universally perceived as more professional than Twitter or Facebook, a LinkedIn Company Page enables you to engage existing and potential customers, promote your range of services or products, and conduct a range of market research.
Meanwhile, LinkedIn’s own market research suggests that over 90% of their users trust the site’s information and use it to influence their decision making – and that’s a great percentage considering there are over 3 million Company Pages.
There are also lots of ways to enhance your marketing via LinkedIn:
Sharing
Engage existing and potential new customers by sharing updates, articles, blogs, links, videos or photos. Existing customers can see your posts on their newsfeeds, as well as your page, and they can then share your posts with their network.
Catchy Headlines or One-liners
Catch the attention of your network by posting a catchy headline or a one-liner that sums up an engaging article that it’s linked to.
Share News Stories, Articles or Blogs
If you like an article, there’s a fair chance some or all of your customers will, too – so engage them by sharing the article with them.
App Sharing
Apps have become increasingly popular so, if you find one that you think will make your customers lives better or easier – let them know about it.
Showcase Pages
LinkedIn allows you to have 10 showcase pages, where you can showcase your products and services. These enable you to create greater visibility for your services and products and allow customers to easily follow the specific services or products they’re most interested in. Alternatively, use the pages to highlight any great charity work you or your employees may be undertaking, or similar company initiatives.
Groups and Discussions
There are many established groups and forums on LinkedIn, with new ones springing up all the time. Join ones with whom your company shares common interests and goals – and join in the discussions; making appropriate contributions in order to draw attention to your company.
Here at the Tourism Marketing Agency we understand how a great marketing tool like LinkedIn can be – and would be happy to create a Company Page for you. A LinkedIn Company Page enables you to engage existing potential customers and promotes your products & services.
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.
