With any marketing strategy, it should not all be about you.

Earned content is when you tap into your traveller’s content to supplement your own.

One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high.

When it comes to customer feedback replying to good and negative reviews is vitally important.

Creating awesome and bespoke tourism videos does not need to be expensive.

Unless you've been living under a rock, you are probably aware that AirBNB is taking over the hotel market.

When it comes to Social Media you should target customers as soon as they land or arrive at your destination.

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.

Whist Online Travel Agencies (OTA’s) are very important, we are seeing a shift back to more localised marketing.

The fifth top mistake is too many tourism businesses do not allow online booking.