Does your hotel cater for weddings? If so, offer packages that combine different elements of the happy couple’s special day.

There is nothing worse than visiting a website, falling in love with the information and imagining the experience you can have to then have the customer think… what next?

Earned content is when you tap into your traveller’s content to supplement your own.

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.

If you are looking for inspiration for creative video content these 4 great examples show you how to do video marketing right!

What sort of video content is going to grab your viewer’s attention and keep them hooked?

Digital marketers seem to be making a big fuss about video marketing. But why? What is it that makes video content so important and useful.

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.

It’s not enough to simply optimise your website for top SEO success, as Google now takes into account your business location.

Here’s Chris’s second instalment of his biggest SEO tips for this year.