As every destination around the world has been affected by this pandemic in some form or another, the last year has been devastating and heartbreaking for almost everyone in the tourism industry — not just tours and activities. But I am not here to talk about what has just passed; I’m here to offer my thoughts on what l feel lies ahead. I, for one, feel the future is looking very bright indeed.
My team and I have taken it upon ourselves to conduct market surveys with real consumers, asking the questions so many of us in the industry want to know. The insights gained from this research will better inform tour and activity providers on how to market their businesses in 2021, including which demographics and product types to focus on.
In this episode, I discuss some of the findings in this research and what you should do to market your business in 2021 and beyond.
This is not all speculation and theory; the focus on surveys and statistics allows me to provide facts about how your potential customers perceive the threat of COVID-19 and their travel intentions for 2021 and beyond. What products excite them? how do they intent to travel? We ask these any many more questions.
