Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens.

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.

On our Facebook group, Coll Maclean asked about email marketing and how to send more than one email in a sequence.

Don’t just take old content created for one platform and throw it aimlessly at another.

Too many tourism businesses don’t target existing customers nearly enough.

Things move very fast on social media, and you don’t want to miss the buzz.

One piece of advice I can give is to not write all the blogs yourself.

I have seen far too many tourism businesses leave marketing strategies for their peak seasons far too late.

Social Competitions are a highly effective way to increase exposure, grow your leads, and build more “buzz” around your business.

With the average user watching 32 videos per month, your strategy must include YouTube.