I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.

Facebook has put together the most accurate audience-targeting system imaginable and it can be an incredibly powerful tool if used correctly.

Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.

In this video I will be looking at Booking.com and TripAdvisor, asking what they bring to the tourism industry, and how you can learn from them.

In this Digital Tourism Show I’d like to talk about structuring the perfect blog as blogs has become one of the most important parts of any well-managed digital marketing strategy, and it’s especially important in the tourism marketing industry.

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.

What are the changes to TripAdvisor’s algorithm and how can you improve your TripAdvisor ranking? In this video I go over the basics of these changes and how you can improve your rankings.

You are busy running a business so you can’t always be on hand to create content. You may also find your creative streak comes fits and spurts.

When content is copied across to a new system it is tempting to delete old posts that you feel are no longer relevant. Don’t!

If you have watched a few of my shows you know that I make a point that content should be story driven.