Choosing the right day to send your email is vitally important.

If you wish to increase your open rates, create a punchy, attention grabbing subject line.

Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens.

If you haven’t already, you should become a social carer by offering customer support on social media.

Challenge your customers on social media with a fun promotion that gets them sharing and generating buzz around your brand.

Commission is one of the biggest issues I hear when speaking with businesses and clients.

Retargeting can help boost your direct bookings.

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.

One of our Facebook members, Michael Glass, asked how he can maintain brand and service standards while the business expands.

On our Facebook group, Coll Maclean asked about email marketing and how to send more than one email in a sequence.