In the world of digital marketing, one aspect that seems to be forgotten, or left as an afterthought, is a good old fashioned phone call. How important are calls in today’s digital landscape?
Scotland is one of the most popular holiday destinations for French tourists at the moment. And France is actually the third most important market for the Scottish tourism industry.
I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.
Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.
In this Digital Tourism Show I’d like to talk about structuring the perfect blog as blogs has become one of the most important parts of any well-managed digital marketing strategy, and it’s especially important in the tourism marketing industry.