We all know that YouTube is the best place to publish video not only for brand exposure, but if you contain your website in the description, it is great for backlinks to.

Did you know you can set up ads to target upcoming birthdays?

Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes.

When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.

Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.

No matter how hard you try, some people are going to unsubscribe from your mailing list. If they do, be ready to ask them for feedback.

When it comes to managing social media, have a plan set out ahead of time.

Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.

Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.

If people make the effort to leave a comment on a social post, take the time to reply back and spark up a conversation.