If you want to gain insight into how your competition operates, to determine how good or bad they are at customer service, become a customer yourself.

When you are on the receiving end of a disgruntled customer online, first establish a common ground.

In Scotland, we have a huge debate on whether a tourist tax should be introduced.

When it comes to ranking high on Google you will be told it is your meta descriptions, content and backlinks that are the main factors.

Every time you receive a new sales enquiry, they have one thing in common… curiosity.

When it comes to your marketing strategies, I know it is easy to try new ‘secret formulas’ and ‘shortcuts’ that claim to drive more sales to your business.

Having had the pleasure or working with so many tourism businesses it provides me some great insights and helps to highlight one aspect that most don’t consider, and that is brand guidelines.

When it comes to marketing, most businesses tend to forget to market to dissatisfied customers. And I don’t mean your own. I mean your competitors dissatisfied customers.

Direct mail has declined over the years with more businesses opting for online methods as it is easier to track conversions.

Building a sales channel is, obviously, a vital part of any business, but so many businesses stop thinking about the customer after the sale is made.