When it comes to your website, it must be completely customer focused.

If you don’t have a blog on your website then you are losing out massively on potential customers.

You may have noticed that when you search on Google you now see more of a description than you did before.

A USP is a way of communicating how your product is marketed.

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

Whatever form of marketing you do, one aspect all businesses must build is a referral programme.

If you want to gain insight into how your competition operates, to determine how good or bad they are at customer service, become a customer yourself.

When you are on the receiving end of a disgruntled customer online, first establish a common ground.

In Scotland, we have a huge debate on whether a tourist tax should be introduced.

When it comes to ranking high on Google you will be told it is your meta descriptions, content and backlinks that are the main factors.