When it comes to customer engagement, creating a Facebook group can be a strong tool to build relationships with your customers.

Twitter is a great tool for customer service and providing soundbites from your business and offering advice. Here are some quick tips on how to use it…

Here is part 2 of my top 10 ideas that you can implement in your business…

Video is vital in and should be part of any marketing strategy. Here is the first part of my top 10 ideas that you can implement in your business…

The role of content marketing is to be as helpful to your audience as possible. Very much like what I am doing now with this advice show.

Cutting through the marketing clutter is more vital than ever before and one of the best ways to do this is through storytelling.

We all know it can be hard to compete within the tourism space when you have so much competition. But how can you compete with the big players?

The best way to sell something is to not sell anything. You need to build brand awareness and trust in your customer’s eyes.

The market has undergone some major shifts over the past couple of years and businesses can no longer differentiate themselves by service.

Your tone of voice is everything, yet most organisations vastly undervalue it. A voice that is consistant across all channels is one of the factors to business success.