With other big players looking to take over and disrupt the travel sector Facebook may be the only saviour.

In episode #106 I mentioned my thoughts and serious concerns with the new Viator booking platform and how this will make it even harder for tourism businesses.

Referral business is the best form of marketing. It is also the easiest.

So, TripAdvisor owned Viator have released their own booking platform potentially allowing anyone to create a commission based travel business, selling other supplier's products.

PR can be a powerful thing to raise brand awareness.

Vineet of Fun Travel recently asked how he can target people living near him as most of his business comes from outside his destination.

Let me clear… VR will never replace a real life experience a customer can take part in. If it did I would lose all faith in humanity.

Gift cards and vouchers are a fantastic way to generate extra revenue. They make buying an experience easy especially those looking for a gift with a difference at Christmas say.

Good content is not enough. Customers are savvy and have high expectations. Your content needs to be authentic, honest, and engaging.

Your customer can interact with your brand in many ways so your customer experience is only as good as your weakest link.