Unfortunately, you are in what is arguably the most competitive industry for PPC.

What people search for in Summer is different to what they search for in Winter.

From experience Keywords and terms that tourism businesses use within their PPC campaigns are often too generic or broad to really reach a precise audience.

If you're planning a campaign to encourage more bookings for the next season you should start creating your campaign now.

When it comes to driving your customers away from making a booking one of the main culprits is the checkout page.

Choosing the right day to send your email is vitally important.

If you wish to increase your open rates, create a punchy, attention grabbing subject line.

Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens.

If you haven’t already, you should become a social carer by offering customer support on social media.

Challenge your customers on social media with a fun promotion that gets them sharing and generating buzz around your brand.