Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?

The third reason your bookings could be falling is your customers are struggling to find the right product for them.

The second reason your bookings could be falling is simply, your content sucks!

There are many factors that can lower conversion rates. One factor is your website may be out of date.

Ok you have a bad review, or many bad reviews. Don’t panic… yet!

We have all been there and know how annoying it can be. We buy a ticket to a tour online, arrive at the pick-up point to then be directed to the box office to exchange our ticket for a bus ticket to then take the tour.

Take a moment to think. Why would a potential customer buy your experience or product?

Marketing to senior travellers can come across as patronising if not done correctly.

I get asked all the time about what our clients, or tourism businesses in general, should do about their competition.

Mobile makes up more than 50 percent of consumer's time so travel brands ignore this at their peril.