Your guests are your company’s best friends.

Don’t just take old content created for one platform and throw it aimlessly at another.

Too many tourism businesses don’t target existing customers nearly enough.

Things move very fast on social media, and you don’t want to miss the buzz.

Should you take deposits? Well that is a tricky question.

Remember, when a customer books one of your products, there is a strong possibility they have never visited your destination before, therefore will not know the area.

One piece of advice I can give is to not write all the blogs yourself.

Look at how active their community and support is. This is a good indication of how popular the booking platform is and how fast they react to issues.

If you plan to use an OTA then make sure the system you select fully integrates with them. Those worth their salt should integrate with the likes of Viator and Expedia at the very least.

There is no booking system that will cover 100% of your needs so don’t waste time looking for one.