If you don’t have a blog on your website then you are losing out massively on potential customers.

You may have noticed that when you search on Google you now see more of a description than you did before.

A USP is a way of communicating how your product is marketed.

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

Whatever form of marketing you do, one aspect all businesses must build is a referral programme.

If you want to gain insight into how your competition operates, to determine how good or bad they are at customer service, become a customer yourself.

When you are on the receiving end of a disgruntled customer online, first establish a common ground.

In Scotland, we have a huge debate on whether a tourist tax should be introduced.

When it comes to ranking high on Google you will be told it is your meta descriptions, content and backlinks that are the main factors.

Every time you receive a new sales enquiry, they have one thing in common… curiosity.