When it comes to your marketing strategies, I know it is easy to try new ‘secret formulas’ and ‘shortcuts’ that claim to drive more sales to your business.

Having had the pleasure or working with so many tourism businesses it provides me some great insights and helps to highlight one aspect that most don’t consider, and that is brand guidelines.

When it comes to marketing, most businesses tend to forget to market to dissatisfied customers. And I don’t mean your own. I mean your competitors dissatisfied customers.

Direct mail has declined over the years with more businesses opting for online methods as it is easier to track conversions.

Building a sales channel is, obviously, a vital part of any business, but so many businesses stop thinking about the customer after the sale is made.

This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid and agency for those lists.

When it comes to product information on tourism sites, one of the main downfalls is information overload.

Instagram is used by over 600 million users on a near daily basis so to ignore this social juggernaut is a massive mistake for your business.

Giving stuff away for free. I bet that sent a shiver up your spine.

When it comes to customer engagement, creating a Facebook group can be a strong tool to build relationships with your customers.