Most tourism businesses put themselves into two camps, they cater for B2C or B2B. Well I am here to tell you, you should not.

We travel as we want to visit new places, see new sights and meet new people.

Where possible always try and create a package option for your products.

So, before you think about re-designing your site it is always good to know how your current website is performing.

With the average user watching 32 videos per month, your strategy must include YouTube.

One of the best ways you can engage with your customers is through live streaming on Facebook, Periscope, Snapchat, YouTube and Instagram.

Allow your customers to book tours now and ahead of time by offering live availability.

It should go without saying you should know your customers.

So, your website is getting lots of traffic. The website is fully optimised and it portrays an amazing design and user journey.

Think about it for a second. A customer checks into your hotel, gets their key and goes to their room. From experience, this can be underwhelming.