Remember, when a customer books one of your products, there is a strong possibility they have never visited your destination before, therefore will not know the area.

One piece of advice I can give is to not write all the blogs yourself.

Look at how active their community and support is. This is a good indication of how popular the booking platform is and how fast they react to issues.

If you plan to use an OTA then make sure the system you select fully integrates with them. Those worth their salt should integrate with the likes of Viator and Expedia at the very least.

There is no booking system that will cover 100% of your needs so don’t waste time looking for one.

I have seen far too many tourism businesses leave marketing strategies for their peak seasons far too late.

Social Competitions are a highly effective way to increase exposure, grow your leads, and build more “buzz” around your business.

Your business needs a listing across these to allow your customers to easily find out about you when they are in your area.

Millennials grew up with technology and have never known a world without them so any marketing you do should be where they hang out.

Most tourism businesses put themselves into two camps, they cater for B2C or B2B. Well I am here to tell you, you should not.