Phil Bohn

three female bloggers looking at a smartphone and a laptop together on a couch

Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry

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Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry

4 min read Phil Bohn May 12, 2020 Read More

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What is the Open Marketplace? The Foundation of Programmatic (and Mediavine) Ads

3 min read Phil Bohn Apr 23, 2020 Read More

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What is PMP? Private Marketplace Deals From Mediavine’s Perspective

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What is PMP? Private Marketplace Deals From Mediavine’s Perspective

3 min read Phil Bohn Mar 23, 2020 Read More

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Comscore: Why it Matters to Mediavine

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Comscore: Why it Matters to Mediavine

3 min read Phil Bohn Jun 05, 2019 Read More

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GDPR at Three Months: An Update on Ad Performance

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GDPR at Three Months: An Update on Ad Performance

2 min read Phil Bohn Sep 12, 2018 Read More

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What Are Cookies and Why Do They Matter For Advertising?

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What Are Cookies and Why Do They Matter For Advertising?

5 min read Phil Bohn Aug 17, 2018 Read More

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What Advertisers Want

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What Advertisers Want

3 min read Phil Bohn Jul 11, 2018 Read More

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Why 2018 Will Be the Best Year Ever For Mediavine Publishers

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Why 2018 Will Be the Best Year Ever For Mediavine Publishers

3 min read Phil Bohn Dec 21, 2017 Read More